Leave your Car, Take the Train

Task:
Create billboards for the D.C. public transit system.

Strategy:
I focused on the idea that D.C.’s metro system is so accessible and reliable, cars become unnecessary. This insight led to the campaign: "Leave Your Car at Home," a direct message that flips the assumption that you need a car to get around.

Execution:
A series of three billboards placed in high-traffic areas, using sarcastic, East Coast-style copy to highlight how easy it is to navigate the city without a car. The tone is sharp, relatable, and built to catch attention during a daily commute.