The only “Sheet” you can take in public

Task:

Redo an ad for Sheets, an energy product brand, where the original campaign relied on slightly vulgar puns around the word "sheet."

Strategy:

I kept the core comedic idea but expanded it into a full, cohesive campaign. The focus was to build a stronger, more unified series of concepts, all centered around the playful pun and the real benefits of the product.

Concept:

Expand the idea of Sheet related puns, make ads that could be relatable to their location, people on the way to work or class but need energy, maybe on the way to the gym, etc.

Execution:

I decided to go with an outdoor campaign specifically bus shelters and billboard displays