Campaign: Where you go, Faygo.

Task:

Create a campaign that boosts awareness for Faygo as a brand to stand out amongst peers.

Strategy:

Soda is not as popular as it once was due to the rise in health consciousness so when side is drunken most consistently is at events and special occasions, sporting events, parties, all types of gathering, so positioning a soda brand to be tied to events and experiences was what I began to think of in regards to this campaign.

Concept:

I chose to lean into the unique aspects of Faygo that standout, which are its can design and flavor variety. Faygo not only has a variety of flavors like many companies, they also have interesting flavor names and concepts, along with classics like lemon lime, cola, and orange flavor. They have flavors called cotton candy or firework. This led to the idea to tie the concept of buying soda to an event using Faygo's variety to show that they have an appropriate flavor for any type of event. 

Execution:

I decided to go with an outdoor campaign, specifically bus shelters and billboard displays