Nike (Winning Isn’t Given)

Task:

Take the harsh truth that sports and competition aren't equal, that life and sports isn't fair and repackage that into a positive campaign that fits the brand style of Nike.

Strategy:

I developed the concept "Winning Isn’t Given, It’s Taken. Go Get It." The goal was to convey this message in a way that doesn’t discourage people, but instead motivates them to keep going and give their best effort.

Execution:

I chose outdoor marketing, specifically bus shelters and murals, these felt like they fit the concept